Tabula Expands into Australia with Appointment of Cedric Geffen as
Ground Sales Manager

Agri-tech company Tabula, known for its real-time job management and field software for aerial and ground operations, has appointed Cedric Geffen as Ground Sales Manager for Australia, marking a significant step in its expansion into the Australian agriculture and horticulture market.

Based in Victoria, Cedric brings over 30 years of global experience in agribusiness, with a career spanning sales, marketing and business development across multiple agri-sectors such as dairy, precision irrigation, precision ag, horticulture and more. His appointment signals Tabula’s commitment to supporting general agricultural contractors, fertiliser spreading operations, and horticulture/grower sectors across Australia with its practical, proven technology.

“Tabula provides a real-time command centre for ag and hort operations - connecting managers with their field teams to coordinate jobs, track work, and simplify compliance reporting,” said John Enlow, CEO, Tabula. “Cedric’s deep knowledge of the Australian ag landscape and his experience working across agribusiness sectors make him an ideal fit as we grow our presence here.”

Cedric will be focused on helping contractors and growers take control of their operations - from fertiliser application to field communication - with tools that reduce administration, improve efficiency and safety, and ensure job visibility across the board.

“Australian contractors and growers are under pressure to do more with less, while staying on top of compliance and workforce coordination,” said Cedric Geffen. “What drew me to Tabula is how usable and relevant the technology is - it’s built to make everyday operations easier and more connected. I’m excited to help local businesses tap into that.”

About Tabula

Tabula provides job management, guidance, and tracking solutions across agriculture, horticulture, aviation, and vector control - helping operators stay safe, reduce admin, and keep things running smoothly, both in the field and in the air.

Founded in New Zealand in 2006 as TracMap, Tabula now works with 3,500-plus customers in 16 countries. Together we log more than 60,000 jobs a month, covering around 2.7 million hectares. Our ever-growing team of 55 services customers from our bases in New Zealand, Australia, and the USA.

Visit Tabula.live for more information.