Former Google leader joins Tabula as Head of Customer Experience
Tabula has appointed Ryan Sedar as its new Head of Customer Experience, bringing more than a decade of global tech expertise to the role.
23/09/25
Ryan joins Tabula after 12 years at Google’s Pittsburgh office, where he led in customer support operations for Google Shopping and Google Business Profiles. He managed large global support teams, led customer satisfaction initiatives and developed key systems, like help centres, knowledge bases and support processes. He also headed the governance programme, overseeing budgets, forecasting and resources for an 800-person organisation.
Joining Tabula offered Ryan the chance to take on a role that has a direct impact on the customer and the broader community. At Tabula, Ryan will champion customer experience, ensuring the products and support scale smoothly as the company expands into new markets and industries. “The product has a real, tangible impact on customers’ lives - bringing efficiencies so they can focus on what really matters,” he says.
“A great customer experience is one that is completely seamless for our customers,” he continues. “It’s one where products simply work day-in and day-out and meet the core goals of the customer where they are. If and when something goes wrong, it means that the customer has a frictionless experience in getting the help and support they need, when, where and how they need it.”
Ryan’s first priority is to review every aspect of the customer journey, and develop a plan to ensure Tabula continues to deliver on its promises. “As Tabula continues to grow into new markets and industries, I am keen to look at how we can ensure a positive customer experience scales alongside.”
Originally from rural Pennsylvania, Ryan enjoyed working the land on his five-acre property, spending hours on his John Deere, tending the garden and greenhouse, and developing a hands-on connection to the land. That background has made the move to New Zealand with his wife and family feel natural.
“After a little over a month, I can confidently say I’m loving the role, the country, and the people. I appreciate how kind, thoughtful and helpful everyone has been as we integrate into the New Zealand culture and community.”
About Tabula
Tabula provides job management, guidance, and tracking solutions across agriculture, horticulture, aviation, and vector control - helping operators stay safe, reduce admin, and keep things running smoothly, both in the field and in the air.
Founded in New Zealand in 2006 as TracMap, Tabula now works with 3,500-plus customers in 16 countries. Together we log more than 60,000 jobs a month, covering around 2.7 million hectares. Our ever-growing team of 55 services customers from our bases in New Zealand, Australia, and the USA.
Visit Tabula.live for more information.
